SALES TRAINING
SALES WITHOUT SELLING
COURSE OVERVIEW
LEARNING OBJECTIVES
We don’t generally like to be sold to – that’s simply human nature. And yet for a lot of us, a key part of our role at work is selling successfully.
Sales Without Selling is Sightline’s flagship programme, equipping you with the skills to use your own EQ to consciously change the subconscious of others and get the result you want. By focusing on the ways in which we can draw a buyer into understanding what we can offer, rather than trying to impose a sales process on them – and the more sophisticated the buyer, the more sophisticated we have to be in order to earn the trust needed to close a deal.
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Develop a consultative approach that uncovers needs and opportunities
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Deliver a sales pitch with impact and build commitment from the client without appearing ‘pushy’
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Understand buying behaviour and use distinct styles of selling, as well as different interpersonal skills
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Develop a process of understanding client issues followed by delivering the client-based value proposition in that context
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Develop techniques to deal with objections through questioning prior to a solution being presented
AVAILABLE IN THE FOLLOWING FORMATS
THE SIGHTLINE DIFFERENCE
There are 7 key areas that set Sightline apart – and underpinning them all is an approach that’s rooted in reality and informed by science.
MEASURABLE IMPACT
Key to the Sightline approach is ensuring we know what the measures of success will look like at the end of each programme and beyond. We analyse the requirements of both the business and individuals before training begins so that we can promote sustained learning by measuring both immediate results and long-term impact.
QUALITY OF TRAINER
The extensive time and training we invest in Sightline’s trainers is reflected in their extremely high quality; they really are some of the best in the market. Selected for their ability to communicate our course content in an engaging way, they embody the emotional intelligence that is so fundamental to Sightline’s programmes.
PERSONALISED LEARNING
In personal coaching and group sessions alike, we take a personalised approach to our training, because we know that when people develop and grow, so do the businesses they work for. By catering our training to individual needs, our coaches can offer delegates the tailored support they need to thrive.
SPECIFIC AND COMMERCIAL
All our courses are deeply practical and based on the realities of individuals’ roles, rather than just the theory. Created with commercial outcomes in mind, our training demands hard work of its delegates and delivers a tangible impact on their real-world roles. Whatever your job is, you will walk away from a Sightline session being better at it.
EQ BASED
Emotional intelligence is at the core of every Sightline course and our approach is backed by psychiatric research. Based on a deep understanding of human relationships and how people react to each other, our training empowers delegates to harness their own EQ for maximum performance in sales and business.
SUSTAINED LEARNING
Our training isn’t the kind that’s useful in the moment and then forgotten about shortly afterwards. From long-term programmes like Sightline Academy to smart modular options like our Interval Training, all our courses are designed to create real and sustained change that continues to develop long after the training is finished.
EXPERIENTIAL
Our hands-on training increases both the rate and efficacy of learning, as well as its long-term impact. People learn best when they interact and connect, trying out newly acquired skills for themselves and testing new behaviours in a practical setting – and by training experientially, we increase engagement for more robust outcomes.